Identity / Student concept
ZEA.
An understated visual identity for a sling bag concept.
Project
Student concept
Focus
Identity and brand guidelines
Quiet by design.
For ZEA, I developed a student identity concept for a minimal sling bag brand. I used an understated wordmark and restrained palette to carry the idea across packaging and presentation.
One language, several surfaces.
I carried the identity into typography, logo usage, bags and a proposed retail setting. These applications show how the concept brand could hold together across different surfaces.
