Identity / Student concept
ZEA.
An understated visual identity for a sling bag concept.
Project
Student concept
Focus
Identity and brand guidelines
Quiet by design.
ZEA is a student identity concept for a minimal sling bag brand. The guidelines describe an understated, premium position: a wordmark, restrained palette and applications intended to feel consistent across packaging and presentation.
One language, several surfaces.
The guidelines extend the identity through typography, logo usage and examples of how it could appear on bags and in a retail environment. These are proposed applications for a concept brand.
